Discoverability
Whether the right readers can actually find your book among comparable titles and categories.
Book Marketing & Author Growth Consultancy
Put Your Book in Front of the Readers Who Are Looking for It.
For independent authors in romance, romantasy, fantasy, thriller, military fiction, science fiction, and mystery — I look at your book the way an acquiring editor would, then build the positioning, listing, and marketing strategy to match.
A candid look at how your book is currently positioned to readers — no obligation.
A fictional example
The Core Problem
Your book may not need more exposure.
It may need better positioning.
Most authors are told to run more ads, post more often, or discount harder. But if the listing doesn't convert a browsing reader into a buyer, or the book isn't positioned against the right comparable titles, more traffic just means more wasted spend. I start by diagnosing what's actually happening on the page — then decide what to fix.
Where We Look First
Five places most books are leaving readers behind
Positioning
How clearly your book communicates genre, tone, and promise to a reader in three seconds or less.
Conversion
Whether your listing, cover, and copy turn a page view into a purchase, not just a click.
Marketing
Whether your promotion spend is reaching readers who are actually likely to buy this book.
Launch Strategy
Whether your next release is set up with the sequencing and momentum a strong launch requires.
Our Approach
No generic strategies. Every book is different.
Every book is assessed on its own terms before a strategy is built.
AUTHOR
YOUR
BOOK POSITIONING
• READER • MARKET
BOOK POSITIONING
• READER • MARKET
01
The Book
02
The Reader
03
The Opportunity
04
The Strategy
-
01
Understand the book
Genre conventions, comparable titles, voice, and where it truly sits in the market.
-
02
Understand the reader
What that reader is searching for, comparing against, and needs to see to say yes.
-
03
Identify the opportunity
The specific gap between how the book is currently positioned and how it should be.
-
04
Build the strategy
A plan built for this book and this author — not a template applied to every client.
What I Do
Services built around your book's real growth opportunities
Amazon Book Listing Optimization
Title, subtitle, description, categories, and keywords rebuilt to convert browsers into buyers.
Book Marketing & Promotion
A positioning-first promotional plan built around your genre, audience, and current market position.
Amazon Ads Strategy
Strategy and targeting designed to help your ads reach readers who are more likely to want a book like yours.
Book Launch Strategy
Pre-launch, launch-week, and post-launch planning designed to build momentum around your release.
Manuscript & Developmental Feedback
Reader-focused feedback on how the manuscript supports character engagement, story appeal, and its intended market.
Track Record
Helping independent authors find clearer paths to visibility, conversion & growth
30+
Independent authors supported
60+
Book launches & promotion campaigns
$150K+
Amazon & Meta ad spend managed
3.4×
Average ROAS on managed ad campaigns
35%+
Average page-conversion increase after listing overhauls
Credentials & Affiliations
Amazon Advertising Certified
Amazon Ads Search & Sponsored Products
Meta Certified Digital Marketing Professional
Meta
ALLi Approved Partner
Alliance of Independent Authors
IBPA Professional Member
Independent Book Publishers Association
Measurable Client Outcomes
Amazon listing optimization: Improved low-converting product pages through positioning, genre-specific copy, keyword refinement, and category realignment.
Ad efficiency: Reduced Amazon Ads ACoS from 65%+ to a 25–30% target range on optimized campaigns.
Genre experience: Romantasy, Contemporary & Historical Romance, Sci-Fi/Fantasy, Thrillers, and Mystery.
Launch performance: Supported coordinated launches that achieved Amazon Category Top-10 and Top-100 bestseller placements.
What Authors Say
Trusted by Authors Across Genres
Practical, thoughtful marketing support designed to give authors clearer direction, stronger positioning, and a more confident path forward.
Celine Bonny
Children’s Book Author
“I couldn’t have asked for better book marketing support. Henry was quick to deliver, provided thoughtful and thorough feedback, and offered practical insights that made a real difference in my marketing strategy. He was professional, responsive, and delivered excellent value for the price. I highly recommend him to any author looking to improve their book’s visibility and reach more readers.”
Wesson Rachel
Historical Fiction Author
“Henry provided exceptionally thoughtful and strategic guidance on my book marketing. He took the time to understand my book, audience, and goals, and offered clear, practical recommendations to improve its visibility and reach more readers. His feedback was detailed, organized, and easy to implement, with valuable insights into positioning, promotion, and overall marketing strategy. I’m incredibly grateful for the time and expertise he brought to the project and would absolutely recommend him to any author looking for knowledgeable, hands-on book marketing support.”
Corey Rusick
Romantasy Author
“Henry provided excellent insights and practical feedback on my book marketing strategy. He was quick to respond, delivered everything on time, and made the entire process smooth and straightforward. His recommendations were clear, helpful, and gave me a much better direction for promoting my book and reaching the right readers. I highly recommend his services!”
Case Studies
Documented results, book by book
Detailed case studies are added here only once results are verified and the author has approved sharing them.
Dark Romantasy
Turning Around a High-Ad-Spend Launch
The Challenge
Strong Amazon Ads click-through rates, but poor book-page conversion. ACoS had reached an unprofitable 72% because the blurb wasn't clearly communicating the novel's core tropes.
The Strategy
Reworked the listing around enemies-to-lovers and slow-burn positioning, reorganized backend categories, and restructured Amazon Ads around highly specific comparable authors.
MEASURABLE RESULT
72% → 24%ACoS
+42%Page conversion
#4Dark Fantasy Bestseller
#8Epic Fantasy Bestseller
Historical Fiction
Repositioning a Flatlined Backlist Series
The Challenge
A three-book historical fiction series had strong reader reviews, but sales had flatlined. Its listing copy and backend positioning weren't connecting with active Kindle readers searching within its historical subgenre.
The Strategy
Conducted competitive market analysis, rebuilt title metadata and blurb copy around high-intent search terms, then paired a coordinated price-drop promotion with targeted Meta advertising.
MEASURABLE RESULT
+310%Monthly royalties
Top-50WWII Historical Fiction
6 weeksConsecutive placement
Sci-Fi / Technothriller
Building Momentum for a Debut Launch
The Challenge
A debut author had no established platform or mailing list and needed to create Amazon launch momentum without wasting advertising spend.
The Strategy
Built a staged release campaign combining sequenced ARC reviews, targeted Amazon Sponsored Product keywords, and a launch-week promotion focused on high-converting reader newsletters.
MEASURABLE RESULT
45+Verified launch-week reviews
#1New Release — Technothrillers
3.8×Launch-week ROAS
About Henry
Helping Authors Turn Good Books Into Books Readers Can Find.
I’m Henry, a book marketing and publishing consultant focused on helping independent authors build stronger visibility, clearer positioning, and more effective marketing strategies.
My approach starts with the book itself. Before recommending ads, promotions, or complicated campaigns, I look at how the book is positioned, who it is trying to reach, how readers are discovering it, and where potential customers may be dropping off.
From Amazon listing optimization and reader-focused positioning to launch strategy and paid advertising, I combine practical marketing strategy with an understanding of how readers actually choose what to read.
I believe authors deserve honest advice—not inflated promises or one-size-fits-all marketing packages. Every book is different, so the strategy should be built around its genre, audience, goals, and current position in the market.
Strategy-led. Reader-focused. Built around your book—not a generic formula.
How I Work
A practical approach to book marketing.
01
Reader-Focused
Marketing begins with understanding the readers you're trying to reach.
02
Strategy-Led
Every recommendation has a purpose, from positioning and discoverability to conversion and promotion.
03
Practical & Candid
No guaranteed bestseller claims. No unnecessary complexity. Just clear recommendations and measurable objectives.
Ready to take a closer look at your book?
Request a Book Visibility Audit
Your book has already been written.
Now let's help the right readers find it.
Request a Book Visibility Audit
A focused look at your book's current positioning — no obligation, no generic pitch.